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# Interview with Nikola

Who are you?
I’m Nikola Howard, Life Transformation Specialist and the UK’s leading Low Carbohydrate and Ketogenic Lifestyle expert
I’m an author and award winning physiology and mindset coach and mentor. I’m on a mission to free people from Diet Prison, remove the linguistically horrific words “weight loss” from common usage and have a calling to assist the UK to eat itself healthy.
I also want to disrupt the diet industry paradigm and move us away from guilt and shame when it comes to food and our bodies.
Making us the victim to food serves no one, although it does profit the diet, food, fashion, cosmetics and pharma industries to the tune of £2500 billion a year worldwide.
What makes your methods so special?
When I first did Low carb in 1999, I did it from a “it’s a diet” perspective. I was looking to “lose weight and get skinny” and I judged myself and my food intake in emotional terms, and so I didn’t ditch the health destructive attitudes that we all have to carbohydrates.
I remember vividly “treating myself” to a Pizza Express Sloppy Giuseppe on my 30th birthday in 2000, after nearly a year of low carbing, because I had “done so well” and “deserved a treat”. It was the start of a pattern of “it’s not really all that many carbs and I deserve a treat…” that meant I regained all of the 25kg I’d “lost” plus another 19kg that came along for the ride.
I was strongly bullshitting myself. That and I didn’t know any better because I hadn’t yet moved my thoughts away from “carbs=treats” and “sugar=love”.
When your mind and body are working against each other we stay fat. I stayed trapped in that cycle for 7 years, until I discovered self-development and how important getting the mind on board so that you can affect change on the body.
 I’ve developed the HOPE protocol after working with clients since 2016 This introduces a totally new paradigm, one that is not driven by health destroying “fast weight loss” to the detriment of our long-term health and life.
My paradigm works with the way that our bodies function to returning it to a state of optimal slender health.
It also works to remove the detrimental habits and behaviours that have been gifted to us by the current paradigm’s attitude, keeping us child-like and victims to food, which at gives food power over us, rather than being empowered adults that make optimal choices for our health.
I’m one of the only practitioners working in the “diet space” that works more with the mind than with our food.
Changing our food is the easy part. Changing our attitudes to food, that is where the work is.
How long have you been doing this for and what are your qualifications?
I found a low carb diet in 1999, and I quickly realised that there was an utter dearth of UK based information, “diet products” and support.
So in 2000 I create this website and started the LCUK mailing list.  I failed miserably at selling low carb bread and cakes, but I excelled at giving people support and information about how to succeed using a Low Carb diet via the mailing list. I was also very fortunate to be mentored through 2001 to 2004 by the wonderful Dr Barry Groves. Dr Groves taught me how to really dig into research and to think critically about studies. I couldn’t have written the science section of my third book in 2017 without that solid base.
Between 2004 and 2014, a whole bunch of life happened where for whatever reason I concentrated on everything bar what I now believe to be my mission in the world.
Late 2014 was when I moved the LCUK mailing list over to a Facebook group and I started to delve into the world of personal development. I did a whole bunch of “management” training via my then IT day-job, in coaching, mentoring, facilitation and negotiation which showed me that I had the talents to coach to match the knowledge required to mentor in swapping over to a low carb life. It was at this point that decided that I’d like to coach people to get them the success they need.
So, I then went and got some structure and formal qualifications. In November 2016 I became a qualified Coach and NLP Practitioner via Champion Academy. 
 In 2018 I became “International Authority for Professional Coaching and Mentoring –  level 4 accredited” with MasterCoach  
and stepped up to Master Coach level with Champion Academy.
Who are your clients exactly?
I work 1:1 with executive and entreprenurial women that want to revitalise their lives! They have a metabolic health issue such as a pre-diabetes or t2 diabeties,  hypothyroid, auto-immune or fatty liver diagnosis. They are also hitting an age where the “middle aged middle” starts to creep in as well as feeling tired all the time. 
Consequently they are not loving themselves, the way their clothes fit or their body. They suffer body and food shame, guilt and anxiety and would like to get some space, clarity and their health back.
What separates my services from others such as diet doctor, weight watchers and slimming world, is that I free people from Diet Prison.
I’ve got over 20 years experience in assisting women just like you to gain more energy than a toddler, better health and a slender waistline. I’ll even go so far as to say that you will also gain a renewed and deep sense of confidence and self-love.
Why do you do this? What drives you?
I believe my calling is to empower the UK to eat itself healthy.
I also want to disrupt the diet industry paradigm and move us away from guilt and shame when it comes to food and our bodies. Making us the victim to food serves no one.
What can you do for me in person that I can’t get from your books?
Every body is different. We’ve all had our own history of metabolic damage & disease caused by a non optimal diet, as well as the issues that our genetics and environment have dealt us.
A book by its nature is general at best, and although I do my best to give you all the tools that you need, it is human nature to not use them to the full, or to simply give up on them because of the shitty little patterns we have going on in our minds. We are strange like that!
Also, you can have all the tools, strategy and planning you could wish for, but without your mind and purpose being aligned, most people will not achieve what they define as success at all. You will compromise your result, and settle for less than what you really want, in all areas of life.
All coaching and mentoring works because we simply cannot coach ourselves effectively. As a species, we are all too good at bullshitting ourselves and hiding away from what the problem really is, usually because it is “too painful” to work on or we simply don’t want to look at a part of ourselves that we perceive as “bad/wrong/icky/hurtful/painful/nasty”.
I have coaches in various areas of my life so that I can go places with their help and support that I would never take myself.  The coaching process gives clarity and certainty, especially where there is none to start with.
What can expect from our first conversation?
You can expect to learn stuff about yourself that you didn’t even know was holding you back. 🙂
Our first call is  a 30 minute high power, high value conversation where I offer as much as I can in a short call about the information you give me in your questionnaire, but more importantly to get you focused and ready to achieve not only consistently eating a low carb life, but the vision to live your best life! A bold statement, but one that is very true for all the people I’ve had an initial conversation.
You can book a call with me by clicking the link below:https://lowcarbinthe.uk/breakthrough
Will I have to fill a questionnaire out?
Yes. It tells me about you, so that we can get straight to achieving a high quality breakthrough right from the outset and so we don’t have to waste precious time going over the nitty gritty.
I’ve found that when people don’t give me this information upfront, the initial call we have is totally unproductive. If I don’t have your questionnaire before the call, I will ask you to reschedule the call.
How does the on-going coaching process work?How long will we be in contact?How much will it be?
When you choose to work with me, you receive
Insight into your self-sabotaging patterns so you can choose to do something different,
Better health,
Establish a lifestyle change that is sustainable, and fits in with a busy life,
A thorough understanding of the benefits of a low carb way of eating.
A feeling of control over your weight
In the first instance, typical results are mental clarity,  at least 10cm ditched from your stomach, 5cm from your waistline and around 6kg of fat ditched for good.
Over time,  more energy than a toddler, health issues understood and remediation commenced, your optimal slender body (whatever that means for you),  and renewed self confidence.
My 1:1 service
Revive and Transform – my 90 day signature program
Why is it a 90 day programme?
To go in really deep, I need 90 days with you because we will be working to change the habits of a lifetime! And that simply cannot happen in one coaching session.
How does it work?
The program starts with a “dig deep” session – We meet via Zoom and  we work out your bespoke plan.
Before the meeting, I post you the first of the three 30-day workbooks that detail the HOPE Protocol – my system of restoring our Selves back to the way we evolved to be,
Removing excess body fat with little to no hunger, re-balancing hormones and blood chemistry and improving our health back to optimal
Getting a handle on why getting our body back to optimal health  can be so bloody hard for our minds to do, and working through what we’ve put in our own way to getting an optimal life!
We set up “what success looks like” for you in the short (3 months), medium(1 year) and longer (5 year) terms,  as well as much shorter term aims and goals for the weeks we work together. We dig more into the the specifics of our initial conversation, and start to figure out where you are and where we need to “to the work” to get you moving in the health direction you want.
I also offer you more basic assistance, such as going through the fridge or advice about going shopping for food.
During the 90 days of the program
I give you three fully laid out day-journal workbooks that as well as prompts to support progress, contain exactly what to do with video links to my award winning HOPE protocol, guiding you through the system to shift you over to a low carb way of life.
I also give you text prompts with the video links so they are easily to hand (literally!)
If you already have my third book, having the text and the videos compounds the learning in a very solid way in the mind.
Ask you coaching questions to aid you to transform, not simply learn.
Give you extra resources when I feel it appropriate.
Prompts – both tailored to meet your needs if you ask and also general ones if I’ve not heard from you for a few days.
We book “Check-in calls” bi-monthly to ensure progress.
I’m also available to you via text, email and phone as much as you need to to both coach you and answer questions that you have about the learning process and the wider “how it all works”
I’ll do what it takes to get you where you need to be – as long as you are committed and doing the work that needs to be done.
The fee?
£3000 over three equal monthly paymentsOr a £2700 payment as your fast action discount
NB: My Group and other programmes are currently reformulting and on hiatus – relaunch details shortly
How will I pay?
Once we have discussed what is right for you, I will take your card details over the phone, and you will be sent an invoice via the Stripe payment platform.
If you join one of my split payment options, I will use Stripe to set up your subscription payment, over which you will have total control.
I ensure that I will not be overheard as I take your details, and I do not record your card details anywhere at all.
What happens if a follow up is needed?
My aim is to ensure that you have all the tools and strategies that you need to be empowered and stand on your own two feet – however, there may well be times that you need a bit more support.
So, if that happens, you give me a shout, and I get that handled with you.  I also always reach out to my past clients, to ensure that they are doing well, and to offer further assistance as they need it.
What to do if I’m not happy about the coaching relationship?How do I complain and what should I expect?
Talk to me! 🙂 You will have my email and phone number contact details as part of your on-boarding process, and a successful coaching relationship requires a co-active collaborative approach. It is my role to be your facilitator back to health but it is your responsibility to do the work to bring about the changes you want to see.
“Everything is figureoutable” (to quote Marie Forleo), and my aim to offer an excellent service to all clients, give all I can and serve you at the highest level.
If you feel that the coaching is not working as your desire, it is your responsibility to communicate that to me  and take action to return focus and power to the coaching relationship by clearly telling me your thoughts, feelings and needs. I’m good, but I’m not a mind reader!
I  want you to be happy and satisfied with the service you receive. If you do all the work, and faithfully put into practice the eating plan, tools, techniques and mental exercises that I give to you and don’t see any improvement by doing so, I will gladly give you your money back minus a 10% admin fee to cover on-boarding costs.
Do you have professional indemnity insurance cover?
I have professional indemnity with a cover level of £1,000,000 with Hiscox.
If I sign up and then change my mind before we start, what happens?
If you sign up and then feel it is not right for you at this time, as per standard distance selling regulations, you have 14 days from the point of purchase to cancel the contract for a full refund.
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